Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.
![Context Analysis: Everything You Need to Know [2022 Guide]](https://brand24.com/blog/wp-content/uploads/2022/06/Context-Analysis-1-640x300.png)
Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.
How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.
Do you know how to measure AVE? If not, take a look at our guide!
The share of voice is one of the most important marketing metrics. It will help you to measure brand awareness, find influencers, and increase your market share!
Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!
![Guide to brand monitoring + TOOLS [2022 update]](https://brand24.com/blog/wp-content/uploads/2019/08/Top-10-brand-monitoring-tools-640x300.png)
Take a look at 10 top brand monitoring tools that will help you keep your finger on the pulse!
Few words about what brand reputation management is, what it consists and why is it important for your business.
![How to Conduct a Brand Audit? The 5 Step Guide [2022]](https://brand24.com/blog/wp-content/uploads/2022/01/How-to-Conduct-a-Brand-Audit-_052022-640x300.png)
A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.
Maintaining a positive business reputation affects business performance. Learn how to hone your reputation.
Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]
