Category: Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

What is Sentiment Analysis? An Ultimate Guide for 2022

What is Sentiment Analysis? An Ultimate Guide for 2022

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

Tom
May 2, 2022 ・ 12 min read
Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand Sentiment: The Good, The Bad, and The Ugly of Brands

Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]

Jan Suski
August 19, 2021 ・ 10 min read
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